Social Communications Manager
Sorry, videos only available to signed up members.
Post Grad Diploma: PR
Jacqui, aged 29, is a socom specialist promoting games for Electronic Arts. She uses a variety of digital channels including the website, Facebook, and fan sites. She is responsible for the ‘feel’ and content on these channels and works closely with the studio team, the web developers and copywriters. She explains the value of market research, how they develop a strategy and then have to keep up momentum, and how they analyse the results. M165