Opening a restaurant is a dream for many of us who love food. So many people love to eat at restaurants so you must be able to find a niche that will love what you intend on doing. The restaurant business is a fantastic because to be a part of but, like all businesses, they can be challenging to set up. Therefore, I am going to give you some key points to focus on when starting your dream restaurant.
Understand Who You Are Serving
Before you do anything, you need to conceptualise who you even to serve. If you do not have a concrete identity as a restaurant that oozes out of every aspect of what you will do you will fade into the background. Everything from your menu to your décor choice should make it obvious to customers what you and your restaurant stand for.
If you are starting a more modern restaurant, for example, that focuses on targeting well paid young adults. You really need to serve their needs appropriately. Do your market research and understand what they expect from a dinning experience. If you do not get this right your restaurant is bound to fail. Location is important as well, if you are looking to serve the previously mentioned demographic of well-paid young adults. You will need to be in a location where a lot of those people are expected to be.
Dig into everything your target market wants, knowing what they would want from a menu will help a lot as well. Often, it can be smart to combine dishes that are already beloved by your target market and combine them together. While this can be risky, if it pays off you will have a great unique selling point for new customers.
Plan, Plan and Plan
With the right concept for your restaurant in mind, you need to now draw up the business plan for your restaurant. Your business plan is essential for reaching to investors and applying for restaurant loans to start your restaurant. It will also help you develop your strategy and flesh out the feasibility of your restaurant’s details.
When fleshing these details out you need to think of these details within the framework of a business plan. A business plan often has these main components in them.
- Executive Summary
- Market Analysis
- Business Offerings
- Financial Projection
- Company Overview and Description
- Marketing and Public Relations Strategies
Hire the Right Staff
One of the huge steps of opening a restaurant is hiring staff to carry out the operation of your restaurant daily. Consider all roles that need to be filled at your particular restaurant before hiring staff. This may include human resources management and supervisors, food and drinks purchasing, receiving and storing products, food preparation, foodservice, food cleaning and dishwashing, marketing and sales, public relations, marketing and sales, account and auditing and bar services.
For both front and back of house staff, look for candidates with prior experience and a supreme ability to multitask and to work quickly and efficiently. All employees should work well with others and be able to remain calm and focused under pressure. Front of house staff should have fantastic social skills.
Ultimately, a restaurant should be treated like any other business. You need to be profiting from the venture you are undertaking. Otherwise, you will struggle to example and offer other food on your menus or expand to more than one physical location. Profit is the bread and butter of every business so keeping that in mind with every decision you make for your restaurant will help you get your business to where you want it to be.