PR Company Director

Kitty (aged 27) has her own PR company specialising in the financial sector. Her work is divided between bringing in new clients, reviewing objectives for existing clients, communications with the press, and managing staff and other aspects of the business. She explains why she chose to work in financial PR after several years in consumer PR, how she identifies PR opportunities for her client, and the importance of being well prepared for meetings with both clients and journalists. M148

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